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Singaporeans Enticed to Get Married Via Facebook Race

Singapore rewarded 10 young dating couples on Saturday for being the most popular "Beautifully Imperfect" pairs online, the latest bid by the city-state to get its citizens married at a younger age.

But the government-sponsored campaign made a last-minute change to the prizes, awarding a S$400 ($270) cash voucher for each winning unmarried couple instead of a stay at a beach resort suite - a gesture to avoid accusations it was promoting pre-marital sex. "Get married for heaven sake! Don't have sex before you get married," Malaysian film director Yasmin Ahmad, whose television commercial for the campaign has become a hit in Singapore media, said on a stage. "Get married and have children!" The island state of less than 5 million people has launched various incentives to encourage Singaporeans to start families as it is quickly becoming an ageing society, where people marry at a much older age and married couples tend to have few children.

The latest state-run campaign, which included Ahmad's 3-minute TV advertisement, attracted more than 370 contesting couples who posted their photos on the online social network Facebook, garnering over 10,000 votes in less than 3 months. Contestants had to upload images and write about their "Beautifully Imperfect" relationship and then canvas for the most online votes for each week.

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