The Open Network for Digital Commerce (ONDC) platform has emerged as a potential disruptor in the digital commerce landscape. In this blog post, we will delve into the potential impact of ONDC on two prominent food delivery giants, Swiggy and Zomato. By comparing their existing models with the offerings of ONDC, we aim to understand how these platforms may be affected. 1. Enhanced Competition and Market Dynamics: The introduction of ONDC brings increased competition to the food delivery market. With its focus on empowering small and medium-sized enterprises (SMEs), ONDC enables these businesses to gain greater visibility and market access. This may lead to a more diverse range of restaurant choices for customers and increased competition for Swiggy and Zomato. 2. Cost Optimization and Reduced Commissions: One of the advantages of ONDC for SMEs is the potential for lower costs compared to traditional platforms. By reducing intermediary fees and offering direct transactions, ONDC enables...
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