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Canon Launches the PowerShot A480 Digicam


Canon replaces its popular PowerShot A470 with a new 10 Megapixel model: the extra-compact, affordable PowerShot A480. Redesigned for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black.

Every aspect of the PowerShot A480 has been redesigned for ease of use. A new, simplified button layout – with dedicated buttons for zoom, mode and playback and an improved user interface, it’s as easy to operate as it is to carry. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera, perfect for capturing spontaneous snapshots.

The PowerShot A480 uses a 10 Megapixel sensor to capture every scene in detail, ready for printing at sizes as large as A3+. This is complemented by a 3.3x optical zoom, which provides the flexibility to frame everyday shots to perfection.

At the heart of the PowerShot A480 is Canon’s Digic III image processor
, which is known for its image quality with low noise levels and good color reproduction. Digic III drives the rapid response times, and Canon’s own Face Detection Technology.

“Whether you’re 7 years old or 70, the PowerShot A480 offers a great-value way to discover the fun of taking pictures,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera brings Canon’s unrivalled image quality to its widest audience yet.”

Features at a glance:

* Compact, lightweight 10.0 Megapixel camera in four color variations
* Canon 3.3x optical zoom
* Easy to use, with simple button layout and intuitive user interface
* 2.5-inch LCD with Image Inspection Tool for focus checking
* People shots made easy with Face Detection
* Digic III processing
* Combats blur with Motion Detection Technology
* Smooth, 30fps VGA movies with Long Play mode
* 15 shooting modes
* Safety FE avoids blow-out when the flash is used
* Powered by AA batteries
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